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pink dollar. Slang. The profit potential for the travel industry represented by LGBT travelers.
In context . . .
"Plenty of gay and lesbian travelers want to participate in L.G.B.T.-related activities; many do not. Yet the quest for the so-called “pink dollar” has accelerated — pleasing some industry veterans and putting off others — amid reports about how potentially lucrative gay travel is and could be."
The New York Times
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