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beige hotel. A hotel property or chain whose design is considered to be dated, bland, or boring.
In context . . .
"Sheraton was one of the brands that came with Marriott’s acquisition of Starwood Hotels in 2016, and Marriott knew from the start that travelers saw the chain — now 82 years old — as tired and dated. As Douglas DeBoer, chief executive of Rebel Design & Group, a hotel design consulting firm that is not working for Marriott on the rebranding, put it, Sheraton is “the epitome of the beige hotel.”"
(source: New York Times)
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