tactical discounting. The practice of lowering prices or fares on a limited basis to attract additional business, usually from targeted geographic or demographic markets. For example, a cruise line with unsold berths might lower the air add-on fare to $99 to attract additional customers from outside the home port's drive market.
To find the abbreviation, acronym, or term you’re looking for, use the Search box (below) or click on any letter (above).
Become A Home-Based Travel Agent
Join the home-based travel revolution. A complete home study course with a no-risk guarantee. Click here.